Unlike traditional advertisements, Google ads can reach the right audience at the right time and achieve higher conversion rates. It is a cost effective marketing tool. Google ads can target users across search and display networks. Along with SEO services, investing in Google ads will boost your visibility online and attract more leads. Below mentioned are five ways to use Google ads effectively:
Optimize Ad Account Structure
If you want your Google ads to be successful, you should optimize your account structure. Maintaining the structure will be simple if you are running only one campaign. But if you are running multiple campaigns, you should pay special attention to optimizing your account structure. Each ad campaign will have its own ad group which has its own set of keywords, landing pages etc. A properly managed ad account means more clicks and traffic.
Do Keyword Research
Target the right keywords to reach the right audience. Include long tail keywords to be more specific. Generic keywords may not attract quality traffic. To increase your chances of conversion, you need to attract those who are genuinely interested in your product or service. Make sure you bid on the right keywords as your ad’s visibility is dependent on the keywords you target. Also include negative keywords for which you don’t want your ads to appear.
Optimize Your Landing Pages
Make sure your landing pages are responsive and adapt to different screen sizes. Don’t create a landing page that is totally unrelated to your ad copy. If the ad was about hair conditioners, make sure visitors are redirected to a landing page which is focused on hair conditioners and not some random pages of your website.
Test Your Ads
Test different versions of your ad to see which one works best. This is to understand which ad gains the maximum response. The placement of the CTA button, the color of the CTA button, and change in headlines can generate different results. To reduce the cost per clicks and gain maximum ROI, you need to test different versions of your ad.
Measure and Refine the Ads
You need to measure Google ads campaign performance and refine it for the best results. Get real time insights and ensure that the money you invested has been spent in the right way. Simply running campaigns without taking time to understand whether they have been successful won’t lead you anywhere. You need to take key metrics into account and tweak the campaign to achieve the goals you set.
Conclusion
Google ads management has hyper targeting capabilities which help focus on the most relevant target audience. Partner with the best Google AdWords agency to reduce your cost per acquisition and make the most of your marketing budget.
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